LinkedIn messages for recruiters: 6 ready-to-copy templates
How to write to candidates on LinkedIn without sounding like a mass message. Six templates to adapt, with the rules that raise reply rates.
Before you write: four rules that make the difference
- Personalize the first line. A name and a reference to the profile set you apart from anyone sending messages in bulk.
- Keep it short. People read LinkedIn on their phone: a few lines and a single request.
- Ask one thing at a time. "Do you have 10 minutes to talk?" works better than three requests together.
- Always leave an easy way out. "If now isn't the right time, no problem" lowers resistance and makes you look serious.
Below are six templates. Replace the parts in square brackets and adapt them to your own voice: a message that sounds like you works better than one copied word for word.
The six templates
1. Connection request
A short note to attach to the request when you don't know the person yet.
Hi [First name], I work in recruiting in [industry] and came across your profile as [role]. I'd be glad to connect: if you're ever open to new opportunities, I'd be happy to talk. Have a great day, [Your name]
2. First message after connecting
When the person has accepted and you have an open role to share.
Hi [First name], thanks for accepting my request. I'm looking for a [role] for [company or client], based in [city / remote]. From your profile, your experience in [skill] looks very relevant. Would you be open to a 10-minute chat this week? If now isn't the right time, no problem at all.
3. Follow-up if there is no reply
A single reminder, 5-7 days after the first message. Then stop.
Hi [First name], I'm just following up to see if you had a chance to read my message about the [role] position. If it's not for you, that's completely fine: just let me know and I won't bother you again. And if you know someone who might be a good fit, I'd really appreciate it.
4. Phone screen invitation
When the candidate has shown interest.
Hi [First name], thanks for your interest. Could we have a call of about 20 minutes on [day] at [time] or [day] at [time]? We'll talk about the role, your experience and your expectations. Which works better for you? I can call you at [number] or send a video call link.
5. A respectful rejection
For people who gave time to the process but won't move forward. A clear answer beats silence.
Hi [First name], thank you for the time you gave us. After reviewing all the profiles, we've decided to move forward with another candidate for this role. Your background remains interesting and, if you agree, I'll keep your details for future opportunities. I wish you all the best.
6. Asking for a referral
When you're looking for a hard-to-find profile and want to tap someone's network.
Hi [First name], I hope you're well. I'm looking for a [role] for [company or client]. Do you know anyone in your network who might be a good fit? Even just a name would help: if the person is interested, I'll reach out discreetly. Thanks in advance!
Mistakes to avoid
- Copying and pasting without changing anything: it shows, and you lose the reply.
- Writing "I have an opportunity for you" without saying which one: it reads like a generic blast.
- Sending more than one follow-up: one is enough. Pushing hurts your reputation and your employer's.
- Not replying to candidates who don't move forward: people remember a polite rejection and speak well of you later.
- Forgetting privacy consent when you keep someone's data for the future.
How to keep track
With dozens of contacts the risk isn't writing badly, it's forgetting who you wrote to and when. Note for each person the message date, the reply and the next step. In the guide to managing candidates in Excel you'll find a free template for exactly this.
Messages that fill themselves in
Recruiter CRM includes message templates for LinkedIn and email that fill in with the candidate's details and yours, plus an interview-invite generator with a clickable Teams, Zoom or Meet link. Offline, €79 one-time, 14-day free trial.
Frequently asked questions
How long should a recruiting message on LinkedIn be?
A few lines: who you are, why you're reaching out and one clear request. It should be readable on a phone without scrolling.
When should I follow up?
5-7 days after the first message, once only. If there is no reply, move on.
Can I use these templates as they are?
Yes, they are meant to be copied, but they work better if you adapt them to your voice and add a real reference to the person's profile.
Should I reply to candidates I reject?
It's good practice: a short, respectful reply protects your reputation and that of the company you work for.